Many people have this question in their mind; how to get the ad in the top rank before the average position? However, after the average position, there is no need for that. So, how do you know if your ad is showing up to your target audience? Let’s find out.
Google Ads: How To Get In First Position
All you need is to check the search impression share, the search impression that you have lost due to the ad rank or by budget, etc. Keep in mind that it is a blend of two critical items: budget and bid. Any marketer would not want to see their ads stay on the top rank for just a couple of hours in a day.
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Your ad would only stay on the number one rank due to aggressive bidding. While bidding aggressively might help you stay on top for a short period, you would end up burning a significant part of your budget.
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You would have to pay a higher price for the clicks, causing your budget to deplete rapidly. Most importantly, your ad would not stay in the top position for the better part of the day.
What To Do?
Ideally, you must strike a balance for the search impression share. It is best to have around 70% to 75% of the ad search impression share. As a result, you will make the most out of the search impressions.
If you are running brand campaigns, the ideal search impression share should be around 90%. It won’t be a wise choice to place some restrictions on the budget for the brand campaigns.
Takeaway
Ensuring your ads stay on the Google search engine for a long period is vital. You wouldn’t want the ads to maintain the top position for only a couple of hours, and then it goes back down. Therefore, you can follow the plan mentioned in this blog post for ranking your ads.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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