PPC is integral in helping brands reach an entirely new audience. And, in this digital-centric world, now’s the time for pay-per-click services. Unsure how to retain PPC clients? Wondering how to pitch your services and products to new ones?
No sweat. Below, we share a few tricks we use to pitch PPC.
Get Found, Get Chosen, Get Your Time Back
A free one-day marketing seminar in Milton Keynes · 10 November 2026
Tips for Retaining Clients
Be A Good Communicator
Communication is key. Whether you interact with your customers face-to-face, by telephone or via email, keep it regular. You might be the best PPC account manager in the world, but if you fail to tell your customer, they’ll never know.
Get your free Marketing Action PlanNot sure where to start? Answer a few questions and get your plan in about a minute. No email needed.
LIVELive every Tuesday at 2pm UK. Bring your marketing questions.
Get your Google, local SEO and AI questions answered live.
Be Transparent
Make sure your customer knows about the direction of their Google Ads account. Did you test something that didn’t get the results you expected? Avoid covering this up and inform the client so that they know the thinking behind the account changes – you’ll soon see your client retention skyrocket.
Tips For Pitching Your PPC Services
Streamline Your Sales Pitch
Sure, we all want to make a return. Irrespective of your company’s niche or size, any person presented with a correct way to increase profit will listen to a well-crafted sales pitch. Below are a couple of elements to enable you to sell PPC:
- Trackable system of measurement
- Fast launch and setup
- Monitors budgets
- Local inventory adverts
- Various platforms like Microsoft Ads and Google Ads with varied audiences
Become The Client
While this may sound cliché, you need to understand your client. Shockingly, several marketers only think in terms of what suits them, which is a mistake. For instance, a content writer may think: “I’m great at writing – it’s enjoyable to create content. So, I’ll become a content writer. Everyone will need my services and will want to pay for them.”
While that’s okay, there’s no focus on the content writer client. The same can be said for PPC customers. Bear in mind that service delivery involves solving issues like
- They’re experiencing a traffic issue and are short of traffic.
- They most likely don’t have much time or resources, else they’d do this themselves or delegate the project to an appropriate team member.
So, always keep the client profile in mind. In doing so, you’ll create proposals that’ll land work.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
Get our best Google Ads tips by email
New articles and videos, straight to your inbox. Unsubscribe any time.