Josh Forti gave an excellent presentation at Funnel Hacking Live. From his presentation, here are the most important points. I appreciate you sharing such an inspiring presentation with us.
Every story has 3 main parts:
- Your client must feel understood.
- You must have a path. It’s the path to the outcome.
- Make them an offer.
Using the magic of your master story to get them to whip out their credit card.
Josh Forti is a passionate marketer, social media strategist, and founder of the Josh Forti effect. He has helped his clients generate over 6,000,000 followers, 100,000 new leads, and millions in sales by leveraging ‘the master story’. It’s a special technique you can use to tell your story in a way that, when your audience hears it, that alone can get them to buy, without having to do anything else! So, how do you craft your master story? Everyone has a story.
The problem is, most people either aren’t leading with it. Or they have the wrong story. Once you get your master story correct, you’ll be able to see a fast shift in how your audience responds to you! And you won’t ever have to “sell” your products again…because your genuine story automatically does that for you. During his presentation, josh will walk you through how to find your master story (even if you think you don’t have one), and walk you through the process of the building blocks you need in your story. Then, he will perform his own master story for you from the stage, so you can see an example start-to-finish.
Written by Uzair Kharawala
Founder of SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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