Wondering what bidding strategies are best for Display Ads? Want to maximise conversions for your ad account but not get many impressions? In this blog post, we’ll look at the types of bidding strategies so you can maximise your campaign’s ad performance.
7 Types Of Automated Bidding Strategies
- Enhanced cost-per-click (CPC) – Automatically tweaks your bids for maximum conversions.
- Maximise clicks – Sets your bids to enable as many clicks as it can, all within your agreed cost.
- Target return on ad spend (ROAS) – Escalates conversion amount and concentrates on a certain return on ad spend.
- Maximise conversions – Fix bids without human intervention for every auction to get as many conversions as it can for your campaign, all while sticking to your agreed budget.
- Manual CPC bidding – This lets you fix your highest CPC for adverts
- Cost-per-thousand impressions (CPM) – Concentrates on impressions
- Target cost per action (tCPA) – Boosts conversions while focusing on a certain cost per action.
Benefits Of Automated Bidding Strategies
Because bits are automatically set, you won’t need to spend time doing this yourself. Neither will you have to physically fix amounts for individual keywords or ad groups. Automated bidding utilises automatic learning to assess performance over some time and tailors this to your personal objective. Therefore, you’ll probably start seeing more clicks or conversions in regards to your adverts in line with your original goal.
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Take Advantage Of Bidding Strategies And Display Ads
Automated bidding provides an excellent chance to not spend as much time physically setting bids, as well as optimising for more clicks, conversions and any other goals you have. That said, automated bidding doesn’t come without its disadvantages. You don’t have as much control as you do manual bidding.
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What’s more, you need historical data before beginning this bidding method. Take advantage of your Google search and display adverts as well as your complete marketing campaign scheme.
Need A Hand Picking A Bid Strategy?
If you’re seeing all the available bid strategies and wondering if more than one may be a better fit for your business, you may well be correct. We here at SF Digital can help you nail down your options and pick the perfect bidding strategy on a campaign-by-campaign basis.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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