Trying to figure out whether you should set up a Google Ads campaign with or without goal guidance? Read on to find out which is better and exactly what goal guidance is.
What Are Campaign Objectives In Google Ads?
If you set an objective when putting together a Google Ads campaign, it guides you to certain features that work to make your campaign a success.
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If you create a campaign, you can choose an objective. Your goal should correspond with your main objective – that’s to say, what you want to get out of your campaign such as wanting to increase website traffic. Following your goal choice, you’ll see recommended, relevant settings and features to enable you to get the results most applicable to your business.
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Should I Pick With Or Without Goal Guidance?
It really doesn’t matter, but it does matter a little bit. It’s not essential, though. If you create a campaign without goal guidance, Google doesn’t know what you’re trying to achieve. And you get all the features available, especially the bidding features here. Whereas if you’re going to go with one of these, then you don’t get some of the bidding strategies and campaign settings.
So, that’s the only difference. But usually, if it’s for lead generation, go with leads. If it’s for eCommerce, go with sales. If it’s an app download or app promotion, roll with the app. Very rarely do we do product and brand consideration, and brand awareness and reach. Web traffic is just getting clicks. We’re not interested in just clicks. We’re more interested in generating sales and leads for our clients.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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