If you’re looking for a more creative way to advertise your business, then you should consider a YouTube video ad campaign. There are several ways you can advertise using YouTube and it’s a great way to reach out to a wider audience. YouTube Video Discovery Ads are just one example of how your potential customers can find out more about your product or brand. Small businesses should use a variety of methods to advertise online including Google ads and video discovery ads examples, this helps to keep content fresh and to engage with your audience. If you would like to learn more about YouTube advertising, check out this video.

Types of advertising on YouTube

There are several types of advertising available on YouTube and depending on your goals, you can experiment with a range of formats. These include:

  • Video Discovery Ads: These ads consist of a thumbnail image and a description.
  • Masthead Ads: These are native video ads that appear in the YouTube home feed across all devices.
  • Skippable in-stream ads: These ads play before, during, and after other videos and can be skipped in the last five seconds of the video.
  • Non-skippable in-stream ads: Non-skippable in-stream ads cannot be skipped and viewers must watch them in full.
  • Bumper ads: Bumpers ads are also unskippable and consist of a six-second ad that runs at the beginning of other YouTube videos.

The two main types of YouTube ad formats we’re going to look at in this blog are Video Discovery Ads and Masthead Ads.

How do YouTube Video Discovery Ads work? 

TrueView Video Discovery Ads can run on the YouTube search results and watch pages. They work for both desktop and mobile users. Discover ads are made up of a thumbnail image and up to three lines of text. If users click on your discovery ad, this will automatically take them to your watch or channel page.

YouTube Video Discovery Ads are available in a variety of formats including AVI, ASF, Quicktime, Windows Media, MP4, or MPEG. They appear alongside organic search results and keyword targeting helps you match your ads to the video content. The success of these ads is assessed using reporting metrics such as impressions, clicks, and views.  

Discovery ads are targeted campaigns. Google uses machine learning to tailor the feed according to user tastes and specifications. For this reason, they are native and the great thing is that Google handles optimization as well. 

How does YouTube Masthead work?

YouTube Masthead appears in the home feed across all devices, but they are only available on a reservation basis. You can pay for your Masthead video campaign using one of two methods, cost-per-day (CPD) or cost-per-impression (CPM). Masthead also offers reporting features using metrics including impressions, clicks, and viewership. 

YouTube Masthead is a great way to maximize brand exposure because you pay for it to be placed in front of a large non-targeted audience. It automatically appears at the top of the screen and only on the homepage rather than being embedded into other videos. The masthead isn’t targeted to specific YouTube searches.  

Benefits of advertising on YouTube

Video ads allow businesses to connect with their audiences on a more personal level. It’s up to you how you decide to showcase your talent or tell your story, but YouTube ads give you the chance to really explain how your product or service can benefit your potential customers.

You will also be able to use targeting features such as topics, keywords, or demographics. This way, you can reach out to the audience you want. YouTube ads work by matching your video to certain keywords and topics. You can appeal to the right type of customers who are looking for the product or service you provide.

You can also monitor the progress of your YouTube ads using your Google ads account. You can evaluate cost and budget according to which ads are more successful. Your YouTube account will also have an Analytics feature that allows you to learn more about your viewers and which videos they’re watching.   

Advertising formats such as YouTube Video Discovery Ads enable better customer engagement. Video has been proven to be the most engaging form of online content due to its emotional appeal and creativity. Features such as shares, comments, and likes also help to boost customer engagement and give your business more credibility.

If you would like to find out about how Masthead or YouTube Video Discovery Ads could be useful for your business, learn more today

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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