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YouTube AdsYouTube Ads that get you seen, remembered and chosen.
Reach the right people on the world's second-biggest search engine, with a YouTube Certified Google Premier Partner.
How YouTube Ads work for your businessVideo · 2 minutes
Top 3% of Google Partners in the UK
4.9 ★★★★★ from 157 Google reviews
Established 2002
Trusted by businesses in the UK and worldwide
Leighton Buzzard's leading digital marketing agency since 2002
We are proud to be among the top 3% of Google Partners in the UK, signalling our leading expertise in Google, as well as our ability to forge new client relationships and support our clients' growth.
Sound familiar?
Is YouTube the missing piece in your marketing?
We know our customers are on YouTube, but we don't know where to start.
It feels complicated, expensive and easy to get wrong.
We tried video ads once and just burned money.
Views from the wrong people don't pay the bills.
We don't have videos good enough for ads.
You don't need a film crew. You need the right message in the first five seconds.
Why YouTube?
UK viewers trust YouTube when they're deciding what to buy
72%
of UK viewers say YouTube helps them make more confident buying decisions.
Source: Kantar78%
say YouTube has trustworthy content about products and services they want to buy.
Source: Kantar69%
say they remember brands that partner with the creators they watch.
Source: MTMWhat changes when we run your YouTube Ads
◎
Seen by the right people
Your ads reach people by what they search, watch and are interested in, not just anyone scrolling.
★
Remembered when they're ready to buy
People who've seen you on YouTube are more likely to choose you when they search on Google.
↗
Enquiries, not just views
Campaigns built to bring in calls, leads and sales, with tracking to prove it.
◷
Your time back
We plan, launch and manage everything. You get a clear monthly update.
See it in action
Here's how your ad could look
This is how your ad could appear on YouTube, in front of the right viewers.
Example
Ad
Skip ▸|
Ad
Your Business
yourbusiness.co.uk
Visit siteyourbusiness.co.uk
Pick your goal
Campaigns built around what you want
We don't just "run YouTube ads". We set up the right type of campaign for your goal.
↗
Win new customers
Ads shown to the people most likely to buy, built to bring in enquiries and sales.
★
Get considered
Stay in front of people who are comparing their options, so you make the shortlist.
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Get known
Reach as many of the right local or national viewers as possible.
How it works
How YouTube Ads work
YouTube is where people go to learn, compare and decide what to buy. With YouTube Ads, your video plays before or during the videos your customers are already watching, or shows up in their feed and in YouTube search.
You only reach the people you want. We can target people by what they've searched for on Google, the videos they watch, their interests and where they live. Someone searching "kitchen extension Milton Keynes" today can see your video on YouTube tomorrow.
Every time they see you, they get to know you a little better. So when they're ready to buy, you're the name they already know and trust.
You don't need a big production. We'll help you plan short videos that grab attention in the first five seconds, or reuse the ones you already have.
How YouTube builds your brand over time
IllustrationFree call
We talk about your goals, your customers and any videos you already have.
Your plan
Who to reach, which ad types to use and the right budget.
Your videos
We help you plan and script them, reuse what you have, or create new ones.
Launch
Targeting, ads and tracking all set up properly.
Manage and grow
Checked daily and improved every month, with a plain-English report.
What's included
Everything your YouTube campaigns need, done properly and checked every day.
Audience research and targeting→ you reach people ready to buy
We find your customers by what they search, watch and are interested in.
Video ad strategy and scripts→ ads people actually watch
Hooks that grab attention in the first five seconds and a message that sticks.
Campaign set-up across YouTube→ you show up where they watch
In-stream, in-feed and Shorts. Videos you've made for social media can often be reused as Shorts ads.
Remarketing to website visitors→ bring back people who didn't buy
Stay in front of people who've already shown interest in your business.
Conversion tracking set up properly→ see which videos bring in customers
Calls, forms and sales tracked, so you know what's working.
Regular optimisation and monthly report→ nothing slips through the net
Checked daily using our own checklists, with a plain-English report and review call every month.
Who it's for
Is YouTube advertising right for your business?
People buy from businesses they know, like and trust. Video is the quickest and most affordable way to build that trust, and YouTube is where people watch.
1
Know
People see your business before they even start searching for what you do.
2
Like
They see your face, hear your voice and get a feel for how you work.
3
Trust
When they're ready to buy, you're the name they already know and choose.
Businesses we see get the most from it
Local servicesProfessional servicesCoaches & consultantsCourses & trainingEvents & venuesTravel & hospitalityHealth & wellnessOnline shopsConsumer productsSoftware & appsB2B servicesPropertyHome improvements
It works best if you…
- have a product or service that's easier to show than describe
- want to be remembered, not just found
- have short videos, or are happy for us to make them
- want to reach people before they start searching
Not sure? We'll give you an honest answer on a free call, even if it's not the right fit.
New to YouTube Ads? We'll help you claim any new-advertiser credit Google is offering.
Results
From Leighton Buzzard to the UAE and the USA
Rafplay 🇦🇪United Arab Emirates
The UAE's trusted brand for adventure-sports toys and gadgets. Online store.
Read the story →Proven Resource 🇺🇸Michigan, USA
Real estate and contract lawyers in Michigan.
Read the story →What our clients say
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet. They care not only for your business but also for you as people."Gavin Morgan GDM Jewellery 🇬🇧
"We knew that with his experience and expertise, he would be able to deliver the results we were looking for… I'd highly recommend Uzair and the SF Digital team for anyone looking to grow their business."Andra Ionescu MaxWeb 🇷🇴
"Within a matter of a few weeks, I was running my campaigns confidently… I know I have Uzair by my side whenever I need a second opinion."Teressa Nidiffer Watauga Kayak 🇺🇸
4.9 from 157 Google reviewsRead our reviews →
Book a free call
Let's talk about your YouTube Ads
Book a free 30-minute call. We'll talk through your goals, what's working, what isn't and the best next steps. No obligation.
Pick a time that suits you30 minutes · Google Meet
Choose a time →
Not ready to talk? Get your free Google Health Check instead.
Pricing
A plan and a price built around your business
Every business is different, so we don't do one-size-fits-all packages. Here's how it works:
- We discuss your requirementsYour goals, your market and what you're spending now.
- We create a personalised planExactly what we'll do and the results we're working towards.
- You get a clear management feeOne clear monthly price. Your ad spend is paid directly to Google.
No long-term contracts. We'd rather keep you because you're happy with the results.
Book A Call →
Free Google Health Check
Is Google seeing your business properly?
We'll check how your business shows up on Google and send you a simple report showing what to fix first.
- Is your Google Business Profile helping or hurting you?
- How your reviews compare with your competitors
- How fast your website is on mobile
- Do you show up when local customers search?
- How active your blog and social media are
Your Google Health Check
ExampleGoogle Business Profile Needs work
Google reviews Good
Website speed on mobile Slow
Local search visibility Page 2
Plus what to fix first, in plain English.
Related services
The people behind SF Digital
We're Uzair and Farzana
For 24 years, we've helped businesses grow online, from family firms in Bedfordshire to brands in the UAE and the USA. As a Google Premier Partner and YouTube Certified agency, we know what works, and what doesn't. And we treat every client's business like our own.
Attention to detailThe small things are what make the difference.
Nothing slips through the netProven systems and processes behind every account.
24 years' experienceWe've seen what works, and what doesn't.
Honest and reliableWe tell you the truth, even when it's not what you want to hear.
Wherever your customers are, we can reach them
Local 🇬🇧
Businesses across Bedfordshire, Buckinghamshire and beyond: Leighton Buzzard, Milton Keynes, Luton, Dunstable, Aylesbury, Northampton and Watford.
National 🇬🇧
Growing businesses right across the UK, from manufacturers and retailers to dentists and solicitors.
International 🌍
Clients in the USA, Canada, UAE, India, Iceland, Romania, Tanzania and Pakistan, from law firms to online stores.
Happy clients →Latest YouTube advice
Read the blog →
Frequently asked questions
Can't see your question? Book a free call and ask us directly.
Do I need a professionally made video?
No. Simple, authentic videos often work better than polished ones. If you don't have any, we can create them for you with our Marketing Videos service.
Can I use the videos I've made for Instagram or TikTok?
Often, yes. Short vertical videos made for social media can be reused as YouTube Shorts ads. We'll check what you have and tell you what will work.
Which YouTube ad types do you use?
Mainly three: Shorts ads, in-stream ads that play before or during videos, and in-feed ads on the YouTube homepage and in search results. We choose the mix that suits your goal.
Will people just skip my ad?
Some will, and that's fine. With skippable ads you usually only pay when someone watches for 30 seconds (or the whole ad if it's shorter) or clicks, so you're not paying for people who aren't interested.
Can YouTube Ads bring in leads, not just views?
Yes. We set up campaigns designed to drive calls, enquiries and sales, and track them so you can see exactly what each video brings in.
How much should I spend on YouTube Ads?
It depends on your audience, your goals and your market. After a free call we'll recommend a budget that gives your campaigns room to work.
Is your fee separate from my ad spend?
Yes. Our price is the management fee. Your ad spend is paid directly to Google, which runs YouTube Ads.
Do I own my account?
Yes. We always work in your own Google Ads account, never ours. If you ever leave, you keep everything we've built.
Do I have to sign a long contract?
No. We don't believe in tying anyone into long contracts. We'd rather keep clients because they're happy with the work.
Do you work with businesses outside the UK?
Yes. We run YouTube Ads for clients in the USA, Canada, the UAE, India and beyond, as well as right across the UK.
Why should you listen to us?
We're proud to have presented for some of the biggest brands and at some of the biggest marketing events.
Presenting at Apple's flagship store in London
AW Summit, Budapest
Presenting at Shopify Meetup, New York
Google London with clients
Presenting at Nikon, Focus on Imaging, Birmingham
TikTok HQ, London
Shooting a podcast for DigitalMarketer
Farzana's podcast, San Diego
Farzana at Affiliate World, Dubai
AW Summit, Las Vegas
At Microsoft HQ, Madrid
Presenting to our clients SEKO at Google London HQ
YouTube Space, Los Angeles
Your next customers are out there. Let's go and get them.
Tell us where you want your business to be, and we'll show you how to get there.
Happy clients
See our happy clients →
Don't take our word for it
4.9 from 157 Google reviews, plus case studies and client videos.
"It has now been 3 months since we started and our sales have increased 300%."Ruhi Latif Rafplay, Dubai
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet."Gavin Morgan GDM Jewellery · Google review
"If I needed a campaign built, this is one of the rare few people IN THE WORLD I would trust to do it properly."Hemmel Amrania Google Ads professional · Google review