Many users prefer to speak with a business before they buy your product or service. Google Ads Call-only ads will allow your customers to phone you from their mobile search results to get the answers that they are looking for quickly.
Google is starting to launch extra lines of text in the call-only ads to help businesses to give more useful information for their potential customers.
Get Found, Get Chosen, Get Your Time Back
A free one-day marketing seminar in Milton Keynes · 10 November 2026
You will be given the ability to add 2 x 30 character headlines on the call-only ad and description lines are being increased up to 90 characters. This means that you can take advantage of these extra added lines of ad text to give your customers even more detail about your business.
Get your free Marketing Action PlanNot sure where to start? Answer a few questions and get your plan in about a minute. No email needed.
LIVELive every Tuesday at 2pm UK. Bring your marketing questions.
Get your Google, local SEO and AI questions answered live.
This change has been brought in because it was difficult to add in both the business name and an engaging call to action in the headline. Hopefully, these changes to the Google Ads call-only ads will help you to engage with more customers, drive high-quality phone calls and give a better experience for the end-user.
I would love to know your thoughts about the changes to the call-only ads. Please send in your comments and I look forward to seeing you in my next video.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
Get our best Google Ads tips by email
New articles and videos, straight to your inbox. Unsubscribe any time.