Google Ads is a competitive field, especially when it comes to the medical and dentistry world. In this blog post, we will be highlighting 5 different Google Ads for dental practices and what makes them so great.
Dentistry is an industry with many different niches, from different patient needs to a range of services that you may offer. It’s knowing where your client wants to focus their energy and efforts, that’s the key to success. Knowing these factors will keep your ad campaigns and content relevant throughout, both in tone and message.
Floss and Smile do a great job of using all the ad copy in front of them. When writing ads with a lot of information, you need to be concise but comprehensive within your ad copy. Picking your key points or USPs is really important too, making sure the customer is seeing enough information but also what they want to see.
- Offers a range of services
- Modern clinic
We know that going to the dentist can be quite expensive if you’re needing extra procedures, so budget dentistry is becoming more and more popular with a huge search volume. Two Mile Ash Dental Clinic shows within their ads that they’re friendly and approachable when it comes to finances. Within their ad copy, they state that they’re taking on new patients with appointments available all week, this is a USP for the business as many dental practices have a long waiting list.
- Honest pricing
- Availability all week
- Taking on new patients
- Friendly and approachable
The number one factor when people search for cosmetic dentistry is price and how much it’s going to cost them. The second factor is, is it going to make them look better. This ad has ticked both those boxes. Having the word affordable in the headline instantly attracts customers to the ad, then having “beautiful smiles” underneath seals the deal. In this ad, there are additional links to their bestselling services and a contact us page, which is a great call to action to have within an ad like this.
Invisalign is becoming more and more popular these days with the keyword having a huge search volume on Google.
People searching for Invisalign already know the procedure, the cost, the benefits and their options, so the service shouldn’t need too much explaining in the ad to be noticed by a potential customer.
In this ad, they have a clear headline with a call to action about booking a consultation. Underneath they introduce a special offer to the customer, trying to attract their attention. Many people searching for Invisalign know how much it costs, so having a special offer presented to you is exciting for them.
The ad is smart by adding the opening times and address into the bottom of the copy so the customer doesn’t have to go searching for it, it’s all there for them.
Dental Implants can be targeted to any age, however, it’s mostly more popular within the older audiences, making it difficult to digitally market this service. However, this ad is a great example of how to market your services in a concise but effective way.
Immediately you are greeted with a bold headline. Many people with tooth problems want to fix them right away and this ad tailors that dilemma to those people. They also mention the cheap price which is another way to draw in extra potential clients.
Underneath they mention their business selling points; a free consultation, 30+ years of experience, free x-ray scans, competitive pricing, etc. All these factors are crammed into the ad, making it information-heavy but still easy to read for the customer.
We hope you are inspired by these 5 ads and use some of their techniques in your ads too!
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