Google Ads Responsive Display Ads: Specifications, Ad Formats, Sizes, and Best Practices

Google Ads Responsive Display Ads are a powerful tool for online advertising, allowing businesses to easily create ads that adapt to various formats and sizes across the Google Display Network. By inputting a variety of images, headlines, and descriptions, Google automatically mixes and matches these elements to find the most effective combinations. Let’s break down the specifications, formats, sizes, and best practices for creating successful Responsive Display Ads.

Ad Text Specifications

  1. Headlines: You can include up to five headlines, each with a maximum of 30 characters. These are crucial as they catch the viewer’s attention.
  2. Long Headline: You are required to provide at least one long headline, which can be up to 90 characters. This offers more context and can be more descriptive.
  3. Descriptions: Up to five descriptions can be added, with each being up to 90 characters long. Descriptions provide additional information about your product or service.
  4. Business Name: Your business name is required and can be up to 25 characters.
  5. Call to Action: Including a call to action (e.g., “Buy Now,” “Learn More”) is essential for guiding the viewer to take the next step.

Image Specifications

Using the right images is key to making your ads visually appealing. Google Ads supports four main types of images:

  1. Landscape Images: These images should be 1200 x 628 pixels. You can upload up to 15 landscape images, but it’s recommended to use at least five.
  2. Square Images: These should be 1200 x 1200 pixels. Again, up to 15 images can be uploaded, with a recommendation of at least five.
    • Logos: There are two types of logos you can upload:
    • Square Logo: 1200 x 1200 pixels.
    • Landscape Logo: 1200 x 300 pixels.

You can upload up to five versions of your logo, although typically one or two versions suffice unless you have different versions or colors of your logo.

Google Ads Responsive Display Ads Specifications

Best Practices

  1. Use Original Images: Whenever possible, use original images rather than stock photos. Original images are more likely to stand out and resonate with your audience.
  2. Include All Text Elements: Make sure to include all five headlines, a long headline, and all five descriptions. This gives Google more options to test and find the best performing combinations.
  3. High-Quality Visuals: Ensure your images and logos are high quality and meet the specified dimensions. Poor quality images can negatively impact your ad performance.
  4. Diverse Ad Content: Provide a variety of headlines and descriptions that highlight different aspects of your product or service. This helps Google optimise your ads for different audiences.
  5. Consistent Branding: Maintain a consistent look and feel across all ad elements to build brand recognition and trust.


Google Ads Responsive Display Ads offer a flexible and efficient way to reach your audience with visually engaging ads. By following these specifications and best practices, you can create ads that not only look great but also perform well across the Google Display Network. Remember to leverage a variety of headlines, descriptions, and high-quality images to maximise the effectiveness of your campaigns. Happy advertising!

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