Okay. I believe we are live. Please give me a moment, I'll make sure everything is working fine and we shall get started. Good okay, everything seems to be working fine. Brilliant. So let's get the show on the road. Hello, my name is Uzair and welcome to today's Youtube live stream. It is five o'clock in the UK and as every weekday, I'm over here at this, on this Youtube channel and talk about Youtube, Google Ads, video marketing, digital marketing and try and answer any questions you may have.
So, today we've got something fun and creative. None of the techy stuff or the geeky stuff of Google Ads and number crunching and lots of jargons. Today we're going to be very creative. Now obviously those of you who have been following me and as you know that video is at the heart and core of our marketing mix.
Everything we do now starts with a video and then we venture out. The problem with video marketing is, first of all, many people struggle to create video content. You need to have video content before you can start to promote. How do you create with your content? There are lots of ways to create content, especially with your mobile phone.
It is extremely simple and easy to create content with video but if you want to take that to the next level, you have access or you can get access to a lot of very inexpensive tools which can help you create videos, which you can use as a video ad or put it out on Facebook, Twitter, Instagram and all these places.
What I'm going to show you today is how to create a video in about 10 seconds. Now you must have heard of the 15-second videos and these are really popular now. What you want to do is to stop somebody in their feed when they're scrolling on Facebook, Instagram or TikTok or wherever and also on Youtube where you just disrupt somebody's viewing when they've gone to view or watch a video about cooking, football or anything like that and your ad pops up.
So. You need to put your brand in front of them, your message and interrupt there. So. It's called that interrupt pattern. How do you interrupt somebody's viewing and put yourself in front of them? Before I start I'm going to create a video where if you want to put those of you who are watching this online and then right now if you want to put a website or a landing page I can have a look at it and create a video for you and I'll be happy to send it over to you as a little thank you.
So, what kind of videos we are talking about? So. We are talking about obviously 15-second videos. And, you can put in a message, you can put in a customer review, you can be as creative as you like. The only restriction is your imagination. So, a quick hello to Sandeep, Mateusz and Mike. Yes, I'm back Mike, and Richard.
Oh yeah. It won't allow you to add a URL Richard. Try without the www. See if it allows you to put that in. Mateusz, yeah, you can put in a question. I'll come to the questions towards the end but I had quite a few emails already pinged in. I'm not researched, I have not rehearsed. It's completely a blank slate like my screen.
Nothing on my screen but I want to show you some example videos first and then we'll start with that. So, this is for one of our clients in Berlin. They're an online store and we're promoting the cosmetic range and this is what all it is. And, we've got a series of these for cosmetics, kitchen, furniture, mobile, electronics, lots of different categories.
This one is another good client of ours in the US and they do disinfection and sanitizing services in the UK. Now, I'm showing you videos for different markets the first one was for e-commerce. This one is for a service so this works for pretty much every kind of business. It really does not matter. Here's another one of our clients.
They have three shops for mobile repair in Hawaii, Honolulu. Now you've seen a few of these videos. Different ones. This one is with the customer review which we take it off their Google My Business or Facebook page or wherever and you don't need to have a face to it but you can create a themed series of videos so in this case for TCA Wireless.
I was there last November and we went to different locations in Hawaii with the drone. Took the shots and then we are using this footage along with the customer reviews so you don't need to have a face. You don't need to have a spokesperson. You can just create these videos effortlessly. The one which was for Envirotize and Waffy Apps.
You saw that we are promoting a message or an offer so you could pretty much promote anything you want on these. All you need is a bit of music with your footage and text and your logo obviously. This is how we are going to put it together. I'll show you one last one then we'll start creating one.
Let's go into the software. Now, I don't have any connection with this company neither do I get any compensation for this but this is one of the tools which we use for creating videos like these ones. So, I'm going to start. Maria has sent me a request to create a video for her fitness classes: yoga, aerobics, pilates and so on, kettlebells.
So, they have lots of these options available over here. So. This is 'biteable.com.' Please don't ask how much it is. I can't remember it because we took it on a yearly basis because it's cheaper. It's not very expensive. It's worth every penny you can see over here: explainer, animation, business product, slideshows, (and) coronavirus. So you can create one video and then export as vertical, square, or horizontal very quickly and easily.
Loads and loads of stuff going on in here. I'm going to start with a create a new video. I'm just gonna put in a website address 'Love Feeling Fit.' I don't want the watermark on. Then I need to choose which one I want to start with. 16:9 is the horizontal ratio for Youtube. 9:16 is the vertical one. 1:1 square and the 4:5 is for Facebook, LinkedIn and a couple of other social media networks.
So. You can do all four over here. I go continue. And now I have got my animations videos or uploads. Now what they have is tens and tens of thousands of images, high-quality images as well as video footage like these ones which I can choose from. So I want to go and let's put in aerobics. I got lots of these really high-quality videos.
I'm going to pick one of them. It's not a gym or Maria. I'll just use one of these ones. This is how her classes are and you will see that it has popped over here. Click on it. I'll create a scene. Yeah and then first of all 'Welcome to Love Feeling Fit.' That's the name of the company.
You can even make a mistake, you want to add some more text, (or) you can delete it. Now please bear with me because I don't use this a lot so I'm also a little bit lost right now but at least this will give you an idea as to how easy and quick it is even for somebody like me who doesn't use this on a daily basis.
I've added that and then you have the option for text animation. How would you want the text to go up? Lots of options. I'm just gonna do that. I can change the color of the background. I know her logo is red or has got red in it so I can put red with black writing or whatever. Change the fonts but I'm happy with that.
Okay then, we want a bit of music. Okay, let's see. Playful and bold. A bit slow we want something fun and funky. That's the only thing which I don't like over here. We can't search. You just have to go through this. Okay, let's do the dance. Yeah, I like that. That'll do. Yeah, okay. I've added the music so my first scene is set up.
So I can see over here is up to four seconds long and we can duplicate the scene or we can make it a little bit longer or shorter. I'll keep it to five seconds and then you can also add a logo or a caption. I don't have the logo to hand but it's pretty straightforward. All you do is just add a logo in here.
You select the logo and I'm just going to just put in any logo, something like that to cure you. Hello Maria! Can you please send me a logo so I can use it on the video? I just saw you pop up on there. Now she is online. I'll try and make a video which she will love and like.
So I've got my first scene. I'm gonna go and duplicate this scene. Now I'm going to go and say join our fantastic online classes or whatever message you want to put in. Then I can go back in here. And how do I change the footage here? There you go. Replace background and then I'm going to put in kettlebells.
Now I'm going at a fairly slow pace right now but I could pretty much, well finish this in like 10 minutes. Pilates, kettlebells, they don't have it. What else do you do? Global size. I'm pretty sure they won't have but let's do aerobics. They had loads of stuff in there just to showcase. I'm gonna find another one.
There you go. That's kettlebells. I don't know why I didn't show up when I searched. So we set the kettlebells and we'll then add one more scene at the end which will be like a call to action. You can have as many scenes as you want really. So we already on 14 seconds. I'll trim it down a bit.
I haven't set this up properly. I just need to stretch it a bit or I'm not gonna fuss about it right now. I'll duplicate this again and now my call to action would be 'join here for free www...' It doesn't fit in here. I can make it a bit bigger. I've given them over here a call to action.
Centralise it and pretty much done. So, this is 20 seconds. I can trim it down to 15. It won't do it. All right, I'm happy with this. There you go and then all we do is, once we're happy, we download and that's it. You can then upload to Facebook, Youtube, Instagram. Also when you start to download, it will then give you the option which size you want to download it in.
So you have your horizontal, vertical, square, 4:5 and job done. Maria, you owe me a drink and a coffee. This is how easy and quick it is to create videos for yourself or for your clients. So If you tell me that "Oh I'm struggling to create content." "I don't like being on a video." "I'm shy." "I have a face for radio," or whatever excuses you are making under the sun not to do video marketing then you can create videos like this very professionally, very quickly and you can charge for your services.
A lot of agencies which I know, they struggle with video marketing. They can do video marketing but they don't get the video from the client so obviously, you can't do video ads or promote your videos this way. You have total control of their brand. You show them if they like it then you run with it. That's how easy it is.
Okay. Now is your chance to put any questions you may have about this or any other questions you want me to answer. Mateusz, "How many keywords the campaign should have after a month of optimisation?" As many as you want really. All the relevant keywords. Why have any keywords which are not relevant just to bloat up your account?
It's a 80:20. I'll keep telling everyone is 20 of your keywords will give you 80 of the results Don't go by the numbers. This does not mean anything that in front of your client you're going to look good. "Oh you've got 10,000 keywords!" I've got some accounts where we've got thousands of keywords but most of them they just don't work or perform so we just pause them or delete them.
"Shall we add some more keyword during optimisation or shall we just leave one or two keywords usually with the plus modifier?" Yeah, if you find in the search term queries that you are getting relevant or good search terms which are triggering your ads, then by all means please add them. You know there's no restrictions as to how many keywords you should or shouldn't have.
Hi Vinod, "I have a question on Google Ads. Can we show the same ad as search ad as well as display ad?" Yeah, you have two completely, two different networks search is completely different to the GDN. So you can run but what I would highly recommend that if you are running expanded text ads on the display network, set up a different campaign.
Don't run them from the same campaign your metrics will be all over the place. Thank you, Mateusz for, yeah they're all sleeping. Nobody's liking my videos so you should, yeah, I'll hire you with a stick next time and then you keep everybody on their toes. Okay, I've already made my video along with you. Okay. I guess you must be making it as we watch, so good.
Sandy, "I watched your feel for it videos..." I'm not sure Sandy what you are trying to say. Could you please set it up again? Thanks Mike. Mateusz, "What are the most crucial elements of good text ads?" Oh, okay. So you got to have the keyword in the headline one. You've got to have a strong call to action, the offer, benefit, features, all of that.
There's loads of videos on this playlist where we've gone through how to write a great ad. I think I did that last week. You go back a few days, you will see and you want to have all these things in the ad. How to make the CTR higher so you've got to have the relevant ad. It starts from the search term or the keyword then your ad and then obviously it's your landing page.
You don't need to optimise your landing page because if people are not clicking on your ad, they won't go to your landing page and they may not convert or subscribe or whatever call to action you want them to take. What you want them to do is to, if your ads are being shown that means your impressions are going up but you're not getting the click so there's two things which you need to look at.
Are the right search terms triggering your ad? If not, that means I'm looking for apples and you showing me ads for oranges. I'm not going to click on it. So you need to make sure, first of all, you do that. If I'm searching for oranges and I see an ad which says buy oranges here or whatever, then I'm more likely to click on it Then you need to make a really enticing ad where I'm hooked as soon as I see that within two seconds, you know, the best oranges in the world or something like that but doesn't make claims which you can't support.
You've got to be honest you've got to make sure that you don't mislead anybody with your ad copy. So if you are the cheapest seller of oranges, 'Cheapest oranges! Buy here!' and I'm thinking that's good. I'm gonna like the freshest oranges don't need to be the price. It could be the feature so if you want, you know, 'the freshest, the sweetest or the juiciest oranges ever, click here!' and then you say what type of oranges you have, the pricing and how people can if you do online shipping, fast free delivery, same-day delivery and all that.
Put that in and then you start to optimise your ad. That's how you will create increase your click-through rate. Maxammed, hello. "Is the impression in Google Ads free?" Yeah, it is free. Yeah, CPC means cost per click. You only get charged a few if somebody clicks on your ad unless you are running a CPM campaign which is the cost per thousand views.
That's completely different but if nobody clicks on the ads, you will not get charged a single penny by Google but that's not what you want because showing an ad means nothing if you don't get any visitors to your site or conversions. Sandy, "How will you prepare concepts for promotional ads?" Well I've just done it in front of you.
I did not prepare for this. It just came to my head as to what it should be. Because once you keep on doing this and the beauty with an app like this, you can just keep on practising. Go to a website have a look and say okay, "How I'm going to make an ad for this?" Keep on practising and you'll very quickly...
The format is always the same so the first message is welcome. The second one could be "Are you struggling to lose weight?" or I mean I haven't put it over here but if we can't add another scene in here and say you're struggling to get in shape or lose weight or whatever, here's a free seven-day pass for you to join our classes online.
This is how you practice. Nobody can teach you this. You've got to practice and do it for yourself. Adam, "Nice video!" Thanks. I'm bloody brilliant! You know that Adam. "Do you find video ads for your clients or more for brand awareness or do you get some conversions as well?" Great question. Why do you think I do so much videos?
Do you think I'm just here every day online and all over the internet just to get brand? Brand awareness is fine but brand awareness does not pay our bills. Larger companies, the big brands can afford them but for small businesses, they want results. The results is not a view. The result is a conversion. A client or somebody who pays them and I get clients from my video and I have been getting it for the last two and a half years since I stopped going to all these business networking meetings.
I've not been to a single one. I've not left my desk for over two and a half years and this is the honest truth and I'm reaching out to the world through video and people. I've got at least three clients over here on this list so it hopefully answers that question. Maxammed, "Is it also video clip use or taxi website?" Yeah, you can use a taxi or transport or whatever.
There are loads of videos about transport in there and I mean that tens and tens of thousands of video clips and footage. High-quality ones which you can use within a matter of seconds. Mateusz, you're welcome. Sandy, "Will you try multi videos for better output sir?" When you say multi-video that means you we do output in different sizes: square, vertical and horizontal, horses for courses, because if I'm putting up on Instagram we'll put up a square.
If I'm putting this up on Pinterest, we'll put vertical so why wouldn't you, you know, spend another five minutes to download the right format? Mateusz, "Is it a good idea to change strategy from CPA to CPC even though Google says that my campaign is aimed for sales and I should keep CPA strategy? Yes. Google recommends. I think you are referring to the Google recommendations.
You've got to be very careful as to what they are recommending is it in your best interest or not or is it in the best interest for Google to get the click. So. You've got to make sure that whatever is the best for you and your client, you go with that strategy if something is working why change?
You can experiment and try it and see if it works then you switch over if it doesn't then carry on doing what you were doing before. Hi Vinod, "I want to learn Google Ads for a real-time experience. Any suggestions?" Yeah. Just watch, binge watches my videos over here. You will learn everything. Cancel your Netflix. You don't need that waste of time.
Stop watching all your Bollywood movies as well. I'm pretty certain you're from India. We've got loads, tons and tons of content over here which I would like to say is good quality as well and I give my best content out for you guys as a little thank you for being here and spending your precious time with me so you'll learn and you can watch as much as you want but until you don't jump into the water and start learning how to swim, you'll never do so.
You will need to spend some money on your own campaigns to start with. I would not recommend you experiment with somebody else's campaign because I don't feel it's right or you get a job with some company and learn the tricks of the trade. Maxammed, "If I increase CPC or targeting to increase my impression share, am I not going to be top of the Google page?
Yeah, I mean if that's what you want, to get as many impressions here as possible then you will need to bid aggressively and you will be. You need to be on the top four. I'm not saying right at the top. Obviously, we don't have the average position anymore in Google but the absolute top search impression is where you will find, you're asked to show up as number one.
If you are running campaigns for emergency kinds of business; locksmith, plumbers, road assistance where your car has broken down then you want to be as high as possible because people are in an emergency. All they want to do is to click right at.. on the Ad at the top and speak to somebody. Okay. Thanks, Mateusz. Yeah, you hope that you like the answer. (Mateusz:) Content is king.
Absolutely, Yeah. Create content as much as you can because myself, Richard on the line over here, Maria, recreating content, tons and tons of content and you've got to create content. Content is king and content is cash. As simple as that. Those who are still on the fence, they'll never be able to catch up with us because we'll have so many videos and so much content online that for somebody to catch up, I mean we cannot catch up Gary Vaynerchuk.
Nobody can. He's put up so much content that is impossible he says, to put up about 60 odd pieces of content per day so you can imagine how many people would be behind him. Now he's got a system in place, people in place and so have we now. I used to do all of this on my own.
For two years I did that, learned everything. How to do this and now we've got, I think on a content team, 8 or 10. I can't remember and we keep on growing because we get so much stuff happening, that we are uploading non-stop. (Sandy:) "Is any campaign budget optimisation option in Google Ads?" You need to optimise your budget yourself.
You can see if you're running 10 campaigns, if two campaigns are bleeding cash and not performing, stop it or reduce the budget and put that budget into the profitable one. You don't need to give it to some computer or artificial intelligence or a bot to do that for you because you know the conversions, conversion rates, cost per conversion for each one of these and it's very easy to change the budget from one campaign to the other.
I'm not saying do this every day. You know, do it once a month or something like that depending on how small or big your campaigns are. So budget optimisation is, best you can do it yourself. Okay Mateusz, your last comment is, "Olson another part content promotion..." I'm not sure what you mean by that. I'm sorry my friend.
Okay, I'm just gonna flick through, make sure I have answered everybody's questions. I hope you enjoyed this session and got some ideas. I would love you to create some videos. You know, download the trial version. The trial free trial version doesn't cost you anything and gets started. Do some videos. Show it to some of your clients and I'm absolutely 100% sure that they're going to love it and they would want to get started and we've done so many campaigns on Youtube video ads that you can then just get it up and running.
Okay Mateusz, what are you saying is, "There is also another part of content creation - content promotion. How to do it efficiently?" Yeah, absolutely. Creation is one thing. Pushing it out all over the internet is the other bit and that's what Farzana was talking about yesterday, that we have our Asana board, our schedule, our team members and that's what they do.
We just don't put up video content. You can put it up on Facebook. We have two Facebook pages, two LinkedIn, Pinterest, Twitter, Youtube post, Google My Business and we are looking at TikTok very very closely. Don't expect me to be on those videos. It's not me. Farzana and the girls are looking after it and I'm sure once we have our first video on, you'll see them.
You've got to push yourself. You know something new comes up, be one of the first one to accept that platform or the channel. Okay, enough for today. I think it's really hot over here and I need a glass of water so I'll wrap it up for today and I shall see you tomorrow at the same time, the same place.
So thanks for being here and don't forget to subscribe and like the video. That's it for now see you tomorrow
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