Video marketing is an extremely effective way to engage your target audience. Whether your goal is to drive traffic, increase conversions, or connect with potential buyers, you can use it to create short ads on social media. Many business owners feel insecure about creating video content due to inexperience, but it’s actually easy to do even just using your mobile phone and some inexpensive tools. In just a few steps, you can learn how to create a video for YouTube and other social media platforms. Watch this video guide and find about how to create video marketing.

How to create video for YouTube channel

If you’re interested in advertising your brand on YouTube, you can opt for interrupted viewing ads. These are only about fifteen seconds long, but can convey all the information you need to about your products or services. These are ads that can be skippable or non-skippable, but they play automatically while a YouTube user is viewing another video. You can put together a fifteen second video like this in ten minutes if you learn how to create a video for YouTube.

A simple idea for a short video ad is a selection of images, you can capture these yourself using your smartphone, camera, or drone. You can accompany these by music and a quick bit of text such as a customer review and your brand’s logo. This is easy to do and you can be as creative as you like. Try to get the personality and voice of your brand across, and appeal to the lifestyle and interests of your target demographic.

Popular tools for creating video

One of the easiest tools for creating video for Youtube, Facebook, Twitter, or Instagram is Biteable. You can create videos of different sizes, horizontal and vertical, and you can choose which device or social media platform you want them to be compatible with. You can use Biteable on a one-off basis, sign up for a free trial, or a longer-term subscription.

Building video content on Biteable couldn’t be easier, so it’s ideal for beginners. To start, select video clips or images to create your first scene. These will automatically be sent to the play bar. You can then add text and text animation. You can also change the colour and font of the text to match your branding. Select accompanying music files from the “project music” tab. In minutes you can create your first scene, you don’t even need your entire lunch hour.

Once you’ve produced your first scene you can duplicate it or make it longer. You can also add further captions, or your company’s logo. After you’ve added more scenes it’s important to finish with a strong call-to-action. This could be an invitation to potential customers to “register now”, for example, along with your website URL. Your video will then be ready to download from Biteable and upload to social media.

The benefits of video marketing

Social media usage is continuing to be on the rise and most people use their smartphone to watch videos on YouTube or other channels. If you create content for mobile users, you’ll be able to reach out to a much wider audience. Video marketing is also a way to increase your social engagement. People are more likely to share social videos that are entertaining and with content that really appeals to viewers. 

Video marketing also helps to get your brand’s personality across. This allows you to portray the values of your brand and show that they align with those of your target market. If you’re struggling to outline your brand’s personality, then brainstorm buyer personas from your target audience, and attempt to appeal to these. 

Video is proven to be one of the most effective ways to appeal to the audience’s emotions. You can create a story that produces an empathetic reaction just a number of seconds with a video. Viewers are more likely to retain the message from a video, rather than reading it in text, and this affects their decision-making process. 

If you’re not sure how to create video content for a YouTube channel, Facebook, Twitter, or Instagram, then fear not. It’s much quicker and easier than it seems. Video marketing can also be very beneficial for your business. Finally, create snappy and appealing content to truly engage your viewers and potential customers. If you would like to learn more about how to create a video for YouTube, or for any other tips and advice, check out the blog.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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