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How To Disable Google Ads On Mobile: A Step-by-Step Guide

How To Disable Google Ads On Mobile: A Step-by-Step Guide
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How do I disable ads on a mobile? You can disable it on mobile, desktop, tablet, or TV screen. It's fairly straightforward and simple. So, let's hop into our Google Ads interface and I'll show you how to do that. So, you're on your campaign over here in the dashboard. You go down so you select your campaign first. Then you go down to devices over here.

And now you have your computers, mobiles and tablets. You can bid adjust. Did you say mobile, didn't you? Yeah. Increase or decrease. So, if you do 100%, that means it is not going to run on any of these devices. So, when we are setting up campaigns just for mobile. Or just for desktop then we would decrease these two.

If we want to run a campaign for the mobile then we would leave this one alone and then make minus 100 over here. But you don't only need to do plus (+) or minus (-) 100%. Let's say you are running a campaign, you got data in here and the computers are expensive by 30% from your average cost per acquisition.

So, what you can do is you can come back here on a weekly or monthly basis depending on how much daily budget you're spending. If you're spending under $50 a day, I would do this once a month but if you're spending thousands every day, then you need to keep an eye on it on a regular basis. I would then just decrease this by 30% so that to bring it in line with our account level average conversion rate.

And you can do the same thing for mobiles and for tablets.

Do you want to disable your Google ads on mobile? Ads running on mobile may eat up most of the budget and you can stop your ads running on the mobile. However, please note that these days, most of the traffic is on mobile. In this video, I cover everything that you need to know about how to disable your Google ads on mobile.

How To Disable Ads On Mobile

You can disable it on mobile, desktop, tablet, or TV. It’s fairly straightforward.

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So, let’s hop into our Google Ads interface and I’ll show you how to do that step by step.

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Google Ads Campaign

Step 1: First select your Google Ads campaign.

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Google Ads Devices

Step 2: Then click on the “Devices”.

Computers, Mobile Phones & Tablets Devices

Step 3: Now you can see computers, mobile phones and tablets devices.

How To Disable Ads on Mobile

Step 4: So, when you want to run a campaign for the mobile then you would leave mobile phones device alone and then decrease 100% to computers and tablets devices.

Let’s say you are running a Google Ads campaign, you got data in here and the mobiles are expensive by 30% from your average cost per acquisition (CPA). So, what you can do is you can come back here on a weekly or monthly basis depending on how much daily budget you’re spending and decrease your bids by 30%.

If you’re spending under $50 a day, I would do this once a month but if you’re spending thousands every day, then you need to keep an eye on it on a more regular basis.

That is how easy it is to include/exclude traffic from any device.

Uzair Kharawala

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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