Hello, I believe we are live, just give me a moment or two. If you can hear me or see me live then please put in a little yes or hello in the comment box so I know that it is all working fine, we’ll go ahead and get started in a second. Okay, let's get the show started, today is Friday the 8th of May, 2020, last of the week for me for these YouTube lives.
Hello, good morning, good afternoon, and good evening, wherever you are joining in live or watching this as a recording. My name is Uzair and in today's YouTube live I'm going to show you how to quickly and effortlessly find your negative keywords. Negative keywords are wasted spend, your budget will not be eaten up by useless and irrelevant systems and queries where your ads show up and your ads are only showing on relevant searches.
Now, I have got a couple of people saying there is a bit of an echo. Okay, just give me a moment. I had this issue once last week as well. Is that a little bit better now, guys? Everything seems to be working fine at my end. It's still a bit echoey, I'm not sure what the problem could be, there's nothing I can do about it from here, hopefully it will solve itself.
Alright, let's try again. Okay, so we are talking about negative keywords and how we can get our campaign or our ads not to show irrelevant search terms and search queries. So you got those who have downloaded this spreadsheet, I use the same one to find my negative keywords very quickly and easily. If you haven't got this spreadsheet I’ll put the link in the comment box below after this session, so you can go and download it.
All you do first of all is download, go to your Google Ads account and type in keywords. Here I've got keywords for locksmith. This is the most brutal, the most difficult, the most expensive campaigns which you will ever come across. A lot of click fraud on these and extremely difficult to run and manage these. So negative keywords are absolutely a necessity to make sure that we don't burn up our budget because the cost per click is very expensive.
So all you do is go into your Google Ads account and put in emergency locksmith, or just locksmith or whichever you want. And then you go to the link on the right hand side, where it says download all keywords, you download all the files and then you bring them up over here. I have got 636 keywords, it's going to be a pain to go through each one of these.
I can see over here, the word car, if I put in car I can also see over here auto. This spreadsheet works both ways, you can sort out your campaign as well as sort out your negative keywords. I've got all of these and I'm going to copy these and just go to my other tab and then I just create a new column called negatives, then you want to do paste special values only.
So, I have got car, car locksmiths and all of these with the term car. There is a lot of confusion about which negative match up you want to put these in, if I just put them in as an exact match, then that's fine. But, what I also want to do is to make sure that my ads don't show up for other keywords as well.
So I can make a note for myself over here as exact negatives, and I can then put in, let's say broad negatives as well, broad negatives can be words like autos or auto. Now, when you are working with keywords singular and plural works, but with negative keywords you want to put both the singular and the plural. Service is a bad keyword for us, put that in, I would also put in something like that - vin number and I will also just put in vin on its own.
If I see any brand terms like: Honda, BMW, Mercedes, I put them in as well, that's a really bad keyword. Having them more than once won't harm you, it will help you. We can put in BMW or whatever we like, there's BMW and key for cars in there. You can also put them in as exact, you can also put them as a phrase, you can put them up as a broad match as well, putting them in three times and won't do any harm whatsoever, the more negative keywords you have the better.
Ignition repair and all of these, see, these are the keywords which will really waste your budget if you can't offer car replacement keys. I go back to my other tab, now I'm looking at auto, I will go back in here, I'm going to paste special values only, and let's see - auto locksmith, auto key, that's good, these are all very good negative keywords for me.
Let's look at one more, something different. Car lockout would have been taken care of and under the car, which is fine. okay Then you just keep going through these keywords, Ford is a good one, BMW, so let's see how many do show up. Hmm, quite a lot. Obviously, this one is not a negative because it's taken Ford as a part of affordable, so you just need to keep an eye on these, but a lot of them: Ford, key replacement, Ford key replacement, that's all bad, well, all good negative keywords, but all bad keywords for us, BMW as well.
You can just keep on going on and on about all of these brand terms if you find any in your search terms. But you can also put in as a precaution, you know, you don't need to put in the keywords after you have wasted a ton of money, put them beforehand. It's no harm, because you know, you don't want to be shown for all of these car brand names.
Whichever car brands are in your country put them in and it will block those search terms running up your ads and wasting your budget. So in locksmith you can easily pay 50 - $60, but just like plumbers and other expensive niches, including insurance, motor insurance, health insurance, all of these kinds of searches, but it doesn't matter whether it's expensive or not you don't want to be wasting your money.
Just by doing a little bit of work upfront, you can save a ton of money. Okay, I'm just going to have a look at the comments over here. Owl 260, you're saying, “Is it possible to pay a little budget in Google Ads and get prominent targeted audience?” Yeah, absolutely you will get targeted audience if you are targeting the right keywords or the right audience if you are running for a car locksmith will not be shown my ad, if I'm a locksmith just for residential or commercial properties or shops or, you know, and that person doesn't offer a car key replacement.
So you want to take account of all of these keywords as negatives and your audience will be extremely targeted. Rory, you're asking “Any idea of which day next week you'll be showing us your agency campaign insights?” Well, I will be setting up some campaigns Rory, and it will be an ongoing process, it won't be just a one off campaign set up, which I will show you guys.
It's about how to set them up, how to take it forward, how to optimize them and so on. Sandy entertainments, you are asking “Will negative keywords work on cost per click?” It is on Google Ads, so yes, absolutely this will stop your clicks and that's the whole idea of creating a big list of negative keywords, so your campaign when you start it you put them in place and it doesn't show your ads for these kinds of items.
I'm just going to have a look at some other terms and see if I can find any different ones. Over a period of time, these negative keywords are going to save you a fortune and not only save you money on your clicks, it will decrease your cost per conversion, increase your conversions and your ROI. Because if you are getting really good clicks from relevant people, then they are more likely to convert than someone who is looking for a car locksmith and they click on your ad, they call you and people will call you without no matter, even if you put in the ad, “we are not a car locksmith”, they will still click your blooming ad and call you.
And then they're going to speak to you, you say no I'm sorry we don't do it. So why invite somebody to click on your ads when you can't serve them or offer them that service? Okay, Sandy, what you are saying is “Do negative keywords need money for applying them? Not at all, you can put in as many negative keywords as you like.
So that's what I was saying earlier on, if you want you can select all of these the whole lot and then put them up as exact match, phrase match, broad or broad modified, it really doesn't matter. What I tend to do is create a will access or go into that negative keyword list and if there is a negative keyword that you want, you don't want your ads to show then it will be applicable to all your ads and that's the easiest way to manage and look after your campaigns and your relevant keywords.
So, with negative keywords more is better because you will keep blocking out all the irrelevant negative keywords. Even if, let's say your keyword is local locksmith and you have run it, you've tried everything with it and it's not performing, or it is too expensive, then you can put in as a negative keyword, then you tell your client or if it's your own company, that's fine.
But if you're running for a client, you tell them look, our average cost per conversion is $30, but this local locksmith keyword is around $200. I would recommend running this keyword so you can put it as a negative keyword. So for future, it will not eat up your budget and your budget will then be available for the profitable and the good performing keywords.
“Are negative words to improve our ad rank?” Yes, absolutely it will because you are going to improve your whole performance of your campaign. Your CTR will be more relevant as well, as well as high. So it is just a good practice to keep your negative keywords on a regular basis. I would highly recommend that you don't use broad match keywords because that is sometimes the biggest problem where Google will go on a tangent and will show your ads for all sorts of keywords.
Because even if you are targeting exact match keywords, nowadays exact match is not an exact match in Google. You will find other systems which are showing your ad, the best way to check is once you start running the ad, before you start running the edge, you have a list, you sort out your negative keywords on this spreadsheet, put these up.
And then as you keep getting your search term report and if you find any which are not relevant to you or your business, then you keep adding them in to your negative keyword list, that will keep on optimizing it so that you're getting more of the good stuff and less of the bad stuff. That's about it. I don't have any other questions right now, I hope have you enjoyed this session, we'll be back on Monday with some more YouTube lives and we'll carry on with our Google Ads campaigns and I've got lots of questions which have already been sent.
Most of the questions which I've been sent are, how to set up a campaign and somebody's pleaded with me to please set up a campaign for, or show me how to set up my keywords for my locksmith campaign. Now, if I go back to my spreadsheet and I want to put in, I want to set up my Ad groups, so I put in emergency locksmith, local locksmith, that is how I would make my ad groups..mobile locksmith, cheap, affordable locksmith, that's a good one, commercial locksmith is a good one.
I’m searching for commercial locksmith and the headline straight up says you know I'm looking for commercial locksmith or something like that, you know that you are addressing the correct message for that person. Even affordable and cheap, although they both mean the same, but the ad relevancy to the keyword is extremely important. Even for mobile, look how many keywords I got for mobile locksmith.
Now here's another thing, a lot of people when they get locked out of the mobile phones, they are also looking for those kinds of repair shops...The mobile locksmith is where people are locksmiths that can go to your home or office. I've managed to set up a really good set of keywords within each ad group extremely quickly, it literally takes not even a few minutes to be honest with you, and as well as that I’ve taken out all of the negative keywords.
And then I just go and look at it and see, okay, this looks interesting. Door lock repair, so if you offer door lock repairs, see how many keywords pop up for that? Wow, no, that will be very tedious and time consuming, in fact nobody will do that. So you have got your spreadsheet you can make your campaigns fly literally by doing a little bit of work upfront.
Residential locksmith, I like that one. Okay... Now those of you who have got the spreadsheet, what I would recommend you do is you, have the original copy and then make a copy and keep that original file as the original, and then just keep on adding more campaigns on that copied file so you don't need to over write all of these.
So residential locksmith, I've got a few, you just keep going through until you see something which really sticks out, change locks on house, Okay. We never know what people put into Google, Google is telling us these are the keywords or search terms people are searching for. Why not use them to our advantage? See lock, change, change locks on house, this I wouldn't have even thought about it, I would have just gone after locksmith or commercial locksmith, but if you are going after these keywords and your competitors you can get some really cheap clicks and hopefully conversions.
Okay. I'm just going to go through the last few comments and then we'll call it a day. So Sandy entertainment, you’re saying, “Please make ads on video ads” Well video ads is a video ads, I will show you, I’ve done some video campaigns before in the playlist, you can go through it, but really we'll make a little video how to create a video as an ad sometime soon.
Okay. “How to select keywords for the video campaign?” So yeah, we can certainly do that. Arun, you're asking for the Excel spreadsheet, which I presume you're asking about this sheet. I will put the link under in the comments after we finish. So that's it for today, thank you for being with me and you have a great weekend.
I know every day looks the same and feels the same at the moment, but hopefully we'll be out of this lockdown very soon where weekdays will feel like weekdays and weekends will feel like a weekend. So have a great weekend, stay safe and well, and I look forward to seeing you on Monday. If you have any questions you want to ask me, we can hop on Instagram live, where we can talk to each other, instead of you putting in the questions over here, have a conversation with me.
And it's really a great way to pick my brains and I'll do my best to answer any questions you may have. So just drop me an email on info@sfdigital.com.uk. and we can set up a time on a date. Until Monday, stay safe and well, and I look forward to seeing you then bye for now.
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