Google Ads is trying to bring in change within its algorithm by adopting machine learning. That is why it is now allowing auto-apply ad suggestions.

However, users might still feel that they are better off with their previous settings. So, if you think that your settings are better for your campaigns than Google Ads ad suggestions, then here is how you can turn them off.

Why Should You Avoid Google Ads Auto Applied Ad Suggestions?

There can be a situation where you activate the auto-applied ad suggestions. Still, later you would want to get back to your previous settings or cancel the setting that it is recommending. It can be because you feel your previous settings better enable your campaign to create a better impact than the auto-applied ad suggestions.

Since Google will recommend a lot of things for your settings, it is not necessary to apply them all. You can choose to ignore or cancel them. Some of the things that they recommend are good. But that does not mean that you just trust their suggestions blindly.

There can be a chance that your campaign might not remain that effective, and sooner or later, it will die out. The best solution for this problem is that you can go to your change history and look at the recent changes. After that, you can choose to undo or redo anything that is applicable to bring the campaign back on track before the application or the activation of these auto-applied ad suggestions.

How to Turn Off Auto-Applied Ad Suggestions in Google Ads

New Google Ads accounts automatically apply ad suggestions by default. If you don’t want your ad suggestions to auto-apply, you can opt out manually. Previously auto-applied ad suggestions will remain active. You can edit, pause, or remove previously auto-applied ad suggestions from the Ads and extensions page.

To opt-out of auto-applying ad suggestions to standard Google Ads accounts:

Step 1: Sign in to your Google Ads account.

Step 2: In the page menu on the left, click “Settings”.

Google Ads Settings

Step 3: Click “Account settings” at the top of the page.

Google Ads Account Settings

Step 4: Click the drop-down arrow next to “Ad suggestions.”

Ad Suggestions

Step 5: Choose “don’t automatically apply ad suggestions”.

How to Turn Off Auto-Applied Ad Suggestions in Google Ads

Step 6: Click Save.

Benefits Of Google Ads Auto Applied Ad Suggestions

While you might think that your settings are much better, there are still a lot of benefits of Google Ads auto-applied ad suggestions, such as:

  • Google Ads auto-applied ad suggestions enable you to refine your ads.
  • It helps you in creating new ads.
  • Through these suggestions, you can display your most optimal ads most often.
  • Google Ads auto-applied ad suggestions allow you to optimise your ads into better ad groups.

These are just some of the benefits that auto-applied ad suggestions offer. You can take advantage in case you are not sure how to proceed regarding the settings of your campaigns.


We hope you have found this blog post useful on the subject of “how to turn off the Google Ads auto-applied ad suggestions.” We have tried to be as detailed as possible to ensure that you have all the information you need to get your Google Ads campaigns back on track again and create a better impact than before.

Did You Enjoy This Blog Post?

I hope you enjoyed this blog post and thank you so much for being with me over here. And I look forward to seeing you at the next one. If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. So, you will be the first one to be notified when we do upload a new one.

If you enjoyed this blog, you may also like:

About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
Connect with him on

Get The Latest Blog Posts In Your Inbox

Never miss a blog post! Enter your email below and be the first to be notified of any
new blog posts we put up.