Hey there, fellow marketers! If you’re feeling a bit lost in the maze of the new Google Ads interface, don’t worry – you’re not alone. With the recent revamp, things might seem a tad confusing at first glance. But fear not, because I’m here to walk you through the basics in a jiffy.
First things first, let’s talk about the layout. Everything you need is neatly organised on the left-hand side menu. It’s like your virtual command center for all things advertising. Here’s a quick rundown:
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Create Button
his is your starting point. Click here to kickstart a new campaign or set up a conversion action. It’s where the magic begins!
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Campaigns
Ah, the heart of your advertising efforts. Here, you’ll find all your active campaigns, neatly listed for easy access. Keep an eye on them to ensure they’re performing at their best.
Goals, Conversions, and Measurements
Want to track your success? Look no further. This section is your go-to for monitoring goals, conversions, and all the juicy metrics that matter.
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Tools
Need some extra firepower? This is where you’ll find it. Dive into the keyword planner, wield the power of bulk actions, manage your budgets, and fine-tune your bidding strategies. It’s your toolbox for success.
Billing
Let’s talk about money. Keep tabs on your billing details and ensure everything is in order. After all, a smooth billing process keeps the wheels of your campaigns turning.
Admin
Last but not least, we have the admin section. Here, you can tweak account settings, adjust preferences, and tighten up security measures. It’s your backstage pass to managing your Google Ads kingdom.
And there you have it – a whirlwind tour of the new Google Ads interface. It may take some getting used to, but with a bit of practice, you’ll be navigating like a pro in no time.
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Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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