What Is Google Partner Program And Google Premier Partner Program

Hello. In this video, I'm going to go through what Google Partners and Google Premier Partners is all about, why you should consider working towards becoming one. Hello, my name is Uzair and thanks for joining in. So, let's go through what is Google Partners and why you should consider it. I get this question asked a lot as to what the benefits are and why should one, either a freelancer or an agency should try to become a partner.

So, I'm on the Google Partners website and what we get once we become a partner or a Premier Partner is direct access to Google experts, training, support and resources to help our client campaigns to go from where they are currently to the next level. So, some of the benefits which we get for being a partner are education and insights, access and support to Google experts, and also recognition and rewards as well, which we all love to receive.

So first let's have a look at the three levels of a Google Partner. One is obviously a member where you're not a partner, where you just applied to become a partner. Then once you hit that minimum threshold, then you become a partner. And then the top tier of Google partners is the other Premier Partner which we are one of them.

So, the first one is product knowledge and earn certifications o Skillshop is the Google's own courses where you need to study it and then pass the exams. So, they do livestreams and on-demand training videos. All you need to do is to just make an account over there, it's free and then start on watching the videos and then passing the exams.

The next one customise account recommendations so you get tailored recommendations to help your clients. Google Ads campaign so all the three tiers receive it. Annual industry report, insights, analysis, industry trends from Google to help inform business decisions and campaign strategy for your clients. Members don't get it, but the partner and the Premier Partner receive it. Then we have the recognition and rewards.

Obviously, you get the badge which you can use it on your website, social media, email, pretty much anywhere online and shout out from the rooftop that you are a partner or a Premier Partner because it is quite an achievement to at least hit the partner program and an even higher achievement to get the premier. So, this is not a case of pass the exam and you get the badge.

Not at all. It is a continuous process. If your ad spends dip below the minimum level or your performance dip down and you're not giving the performance which your clients expect and what Google expects, then you lose the badge and the recognition as well. So, you need to be on your A game all the time, promotional offers.

So premier partners now we have, I believe, spend $500 and get $500 or pounds, whichever currency your equivalent to your currency is. So, we get these for every new account? Yes. We have the partner badge as well. And then the directory. So, what this directory is all about is here. So, if I were to go. So that's the Google Partners directory.

It's available publicly. You go in here and then you can either filter it by Premier Partner or by the status over here all or premier, you can then choose whichever country. So, if I want to search for my company name so we get a direct link from the Google Partner website back to our website, which again in SEO terms is pretty good.

It's a social proof as well. And Google is looking at these backlinks from other high-authority websites. So then over here in the certification section, it shows where we excel. So, we have got our media buyers and account strategists certified in Search, Display, Video and Shopping campaigns. So, this is the recognition and rewards. Then we have access and support.

So again, over here, the Premier Partner stands out quite a lot from the member and the partner because we get the top tier support from Google Ads and their teams and it is by invitation only, dedicated account support and lots of other stuff which we get help from the Google team which others unfortunately don't get. But then to achieve the Premier Partner you need to be, as I said earlier on, to be playing your A game all the time.

You need to be really good and get the results for your clients because this is a win win win situation. If you are giving the results for your client, Google wins. Your client wins and you win. Google is happy, the client is spending more money and you're happy because the client is hiring you for a longer period of time.

So, these are the three tiers, as I said, member. They only get access to the portal for training and all you can to become a member. All you do is just sign up for free. Then you have the partner program and then the Premier Partner, as the Google Ads website says, is reserved for the top 3% of participating companies each calendar year.

So, as I said earlier on, that is not once you pass an exam or a test, you get the badge forever. Not at all. Each year they assess your company and your agency how good or bad you are and upon that, you either stay as a Premier Partner or you stand to be downgraded to the partner program.

So, this is what the Google partner program looks like. So, the badges are like this for the Google partner, the badge comes up like that and the Premier Partner has got the premier and year. So, this is just some testimonials and that's it. So, if you are running an agency and you haven't applied for being a Google partner, then I would highly recommend give it a try because it is going to inspire you to up your game and it is kind of like a sport that you want to achieve that badge.

And just like in sport, we want to win a competition or be the number one player in your sport or the number one team. Same here with an agency that you want to be in the top tier so I hope you enjoyed this video. This gave you some insights as to how to become a Google Partner and what this is all about.

In fact, I'm going to make another video about how to become a Google partner and what is the criteria to become a partner. So, thanks for joining in. I truly appreciate your time. If you did enjoy this video, I would love that if you could give it a little thumbs up, like and share and hit the bell notification button so when we upload similar videos like this one, you are the first one to be notified about it.

Thank you very much and wish you all the best for your agency and your future.