It’s commonly known that the way consumers search for things on Google is constantly changing. A recent statistic shows that 15% of search queries, every day, are new searches that Google has never seen before.
As a business, you need to be on top of the trends that consumers create, and it’s more important than ever to make it easier for consumers to connect with your business through relevant and helpful ads, this is easy with Google search ads. Using responsive search ads within your ad campaign is a great way of keeping pace with different trends as they shift and evolve.
They combine your businesses creativity with the power of machine learning to aid you and your business to show more relevant ads to more consumers.
These two factors are a powerful combination meaning that advertisers that move over from text ads to responsive search ads, using the same exact assets, see an average 7% more conversions at a similar cost.
Furthermore, responsive search ads will be the only search ad type that can be created or edited in search campaigns. The reason for this change is to simplify the way you and your business create search ads and make it much easier for you to increase performance.
How Can I Set Up Responsive Search Ads For Success?
Here are some of the best practices when it comes to creating effective responsive search ads:
Repurpose high-performing content from your already existing expanded text ads.
- Businesses and advertisers who constantly improve on their Ad strength for their responsive search ads from ‘Poor’ to ‘Excellent’ see a 9% increase in clicks and conversions.
Constantly check your Google Ad account’s Recommendations page.
- These personalised suggestions can help your business to improve responsive search ads from the get go.
Pin headlines or descriptions to specific positions in your responsive search ads.
- If you have specific messages that always need to be shown in your ads, this feature is particularly important for your business.
Use ad variations to test different assets at scale and pinpoint their performance throughout your campaigns
Analyse the success of your ad campaigns on impressions, clicks and conversions
To boost your success, even more, use broad match keywords and smart bidding within your responsive search ads. These three factors combined can help you reach new, high-performing queries and increase and optimise your bids in real-time.
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