Hello. In this video I'm going to show you how to set up Google AdWords sitelink extensions. Hi, my name is Uzair, and thanks for joining in. In this video I'm going to show you how you can set up Google AdWords sitelink extensions, which makes your ad a lot more bigger. You can put in more information about your products or services, and it also improves your ad rank, Quality Score and a lot of metrics which help you reduce your cost per click.
So what are sitelinks? So let's go onto Google and see what they are. So I will just put in a key phrase, and as you can see, the four ads over here, and only one of them is showing the sitelink. So you get more clickable links on your ads. So it does not cost any additional money or charges from Google; it's all included on your cost per click.
So let's go back to our AdWords interface, go to extensions, click the plus button, then select sitelink extension. And now you can add the sitelink on account level, campaign or ad group level. So in this case I'm gonna use the campaign. So each sitelink can be an additional link to one of your pages on your website, so it could be one of your services or products.
So if I were to bring up my website and show you the navigation, so all of these services, AdWords, video marketing, production, email marketing, each one of these could be an individual sitelink. So if I was setting up my campaign, I will set up all of these as a sitelink, so then Google can pick out the most relevant ones for my ads.
So I'm going to use the example for Google AdWords. I'm going to create a new one, and I'm gonna enter the either the name of the page, or you could put anything you like. "Best Google AdWords agency", or something like that. But obviously I've got gone over, so I'm just gonna keep it as simple as "Google AdWords".
And then we've got two description lines, line 1 and line 2, each with up to 35 character limit. So I'm gonna put in "Get more leads and sales for your", okay, "for your business. Get in touch", yo, "30-day". Okay, that looks good. And then I'm going to put in the final URL, which it could be. Then you've got sitelink URL options. These are advanced tracking, so you don't need to worry too much about it.
And then you've got your device preference, mobile. I am not going to check it, and I'm not going to schedule the extensions, i.e. it's from a start or an end date, or whether you are wish to show my extensions during certain days and during certain times. So I'm gonna leave it as it is and I'm going to save it.
I see the sitelink over here, campaign 1. That's the sitelink extension, and that is under review. So they're pretty quick and good at approving these sitelinks and other extensions, and within a day they get approved. And once they get approved, they will run with your, with your ads. So I would recommend that you put up at least 8 or 9 sitelinks, or as many as you want, so that you've got more chances of your sitelinks to show up on your ads.
And that is how you set up your Google AdWords sitelink extensions. So I hope you enjoyed this video. Please don't forget to subscribe, like or comment below. I look forward to seeing you in the next one. Bye for now.
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