The Complete Guide To Google Ads Lead Forms Extensions

How do I create Google Ads form lead ad extension? Good question, and let's hop into Google Ads and I’ll show you how you can do this. It's pretty simple and straightforward and easy.

Okay, you need to have your account whitelisted. If you don't have this option, what you will happen is this is going to be greyed out. So you need to either contact your account manager or somebody at Google and they will whitelist this extension for you. At the moment most accounts are being whitelisted, so you should have this enabled in your account.

So you go to ads and extension at the top, then extensions, come down over here, plus, lead form. Now this can only be set up at the campaign level and not at the account level, so you need to choose which one. I’ll just select one campaign. I guess you can set up multiple campaigns. I’ve never tried it. Yeah, allows you to do it, absolutely. So either one or multiple. I’ll just keep it to one for now.

Okay, I already have one in the account, so I’m gonna go to create new. Yeah, put your headline in like you would write an ad. Let me show you what we've got and then I’ll create one for you. Can I edit this? Okay, it will show me over here. So this is my lead form, where I’ve got the company name, the description, there first name, surname, email, company name, work email and the submit button.

All right, so what we want to do is create your lead headline. It's the wrong place. So now you can see, as you type in, you will see in real time what's happening here. So if, you know, if I’m not sure where this is going to go, where is it going on the ad? It's going to go on the ad. So I want to put in "Want more leads or sales?" and you got over 200 characters to do that. As you can see, now this has popped up over here.

Then you want to put in the questions. Check that you can either first name and last name as one, or full name as a separate one, a field, or full name as one. It's up to you. Now you need to keep into account that most of these forms will be filled on the mobile, so don't make this form very long. Keep it very minimalist and with the minimum number of fields, because these will come in pre-filled if somebody is already logged in to the Google Ads account.

So I’m just gonna do these three. If I want to, I can have a company name as well, or a work email instead of these two. See, now these ones are all pre-filled, so I don't mind having these, so I can see where they are coming from, because they will not need to fill these.

Qualifying questions. You've got lots of these different business categories where you can just select "What is your size of your company?" and you have a multiple choice or a short answer. You can do whichever one you want. If you're choosing multiple, 1 to 10, 10+, and then it will show under this drop down, "What is the size of your company?"

Always have a privacy policy. Image, it will make it look a bit more, I’ll do recently used. So use a generic one rather than a headshot, so something like this one will look good. So now it looks quite nice as the background in the header.

Then you need to put in, create the form submission message. You can put in the headline "Thank you", which I keep the way it is. "Will contact you soon" looks fine. If you want them to take another call to action, if you have got any, then you go put in your website URL or where you want them to go, to your blog or wherever.

Select a call to action for your ad. You've got apply now, contact us, learn more, get quote, so lots of really good call to actions over here. I’ll just do contact us, and then your description can get in there, and that's it.

Well, not quite, because you need to do a couple of other things. Now you will need to integrate your CRM over here. If you don't know how to do it, then get your webmaster to link up this form to your CRM, so every time somebody fills it in it goes straight into your CRM. And a really good way is to use Zapier, because Zapier can link up with Google Ads and your CRM and also do other zaps, so it will notify you that somebody has filled in the form, or any other triggers you want to trigger when somebody fills in. So use that.

Now you get these two radio buttons for more volume and more qualified. To be honest with you, I'm not sure how Google decides whether it's a more qualified lead or it's a less qualified lead, but you're going to get more volume. I’ve tried to look over here under this learn more. It doesn't give much, to be honest with you. It says here more volume is the default lead form type, but you can change the lead form type to more qualified. Okay, thanks Google.

The option that you choose may affect the cost per lead and the number of leads collected, which you already said before. You can change the lead form type at any time during the campaign. Doesn't give us anything as to how they are making this judgment, whether someone is more qualified or not. So all they're saying is, as a result of this, you will may see fewer leads. Maybe they're looking at the audience, I don't know.

So if you were to ask me as to how this works, your guess is as good as mine, to be honest with you. Or if you know something which I don't know, then please put them in the comment box below. That is it. So I really don't think this makes a big difference.

One thing which I haven't done actually is set up one, two campaigns, one with more volume and one with more qualified, and see whether we do get more volume. Because if we are getting more leads at a lower cost, then at least we'll know that we're getting more junk or lower quality, lower intent leads.

So for now I’m just going to leave it as the more qualified lead, because I don't want to waste my time with the leads who are not interested in my offer. And that is it. Save it, and your lead form extension in Google Ads is set up.