Video marketing has taken the digital world by storm. It offers you an excellent opportunity to grow your business exponentially. And the best way to harness the power of video marketing is through YouTube. If you want to leverage video marketing, then YouTube is the best platform for you.
But not many people understand how they should start with it. Most people will believe that you need to have a perfect setup to create amazing YouTube videos. That is not the case since you can create an optimal video with your phone. To give you a better idea, Uzair interviewed Dennis Yu – an expert in the video marketing industry!
Dennis shared some great video marketing tips with us. Let’s take a look at them.
Where Should You Start From?
Often, people get confused about where they should start regarding their YouTube channel. The most common reason for it is that they are not sure what they want to talk about or don’t have a clear goal that will help people to connect with them.
Dennis gave a vital tip here: people should focus on creating valuable content and building connections. While many people aim to monetise their channel, they don’t realise it is a great platform to build connections with people in the industry.
He added how you could use your valuable content in video marketing to convert it into blogs, Facebook posts, or anything else. Dennis said how you could leverage video marketing and repurpose it for other platforms or even create guides or books.
Issues With Equipment And Setup
Another major problem when it comes to leveraging video marketing is that many people believe that they need a proper setup with a good camera, lighting, background, and everything. That is not the case, as Dennis said that he has a camera set up worth thousands of dollars, but he prefers shooting videos on his phone.
He pointed out that it is not easy to carry a camera and other equipment with you all the time, especially if you are meeting someone for 15 to 20 minutes. You will find yourself spending most of your time on getting the setup ready rather than talking with the guest.
On the other hand, mobile phones are much easier to carry, and you can start recording with them at any time or place. The best part is that many new mobile phones from Apple and other companies come with excellent camera quality.
Therefore, you can shoot a clear video without carrying a camera.
Most importantly, you can easily backup the entire video on iCloud or Google Drive and access it from any device. This way, you want to have to go through the hassle of removing the SD card from the camera to transfer the video to your desktop or laptop.
Video marketing is the best way to enhance your brand image and increase brand recognition. Entrepreneurs can leverage it to build connections and collaborate with other people.
And you don’t need a massive setup with a high-quality camera and lighting. All you need is valuable content, and it will be more than enough.
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