The simplest approach to incorporating contact information into preexisting ads is using call extensions. If you try to add a contact number anywhere else in your advertisement text, it could result in the ad being rejected; thus, if you want to incorporate a phone number, the best way to do this is to utilise call extensions. 

Requirements For Call Extensions Approval

Google has some policies in place to approve the call extensions for your ads. There are some essential points you need to know first as any of them might become the reason for the rejection of many call extensions. Below are the two points that you need to be aware of:

  • Unverified phone number: Google wants you to first verify the phone number you want to use in order to maintain high standards of user experience.
  • Inappropriate phone number: It is vital for you to provide acceptable contact numbers in ads and extensions. They must be correct, active, and address the business being advertised.

Call Extensions Approved But Not Showing In Result – Know The Reason!

There can be situations where your call extensions get approved, however; it might not be showing up in the result. There is nothing wrong with it as not every time your extensions will show up. The algorithm of Google only displays the top four ads. There is also a chance that Google will only show the top two ads with the extensions.

If you want to trigger the extensions, then the only way possible is by having a higher ad rank than your competitors. You will be able to see your extensions popping in your ads. All in all, what you need is a good landing page, an optimal ad rank, and an aggressive bidding mechanism for your approved call extensions to show up.


Google Ads are a common way to increase the reach of your business. And, call extensions can do wonders for your advertisement. However, you must carefully use it to make the most out of it.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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