Why Does Every Google Ads Campaign Need a Separate Landing Page?

If a client provides eight different services and you run one ad campaign for each, and all these landing pages connect to the contact us form, how will you track individual form submissions or conversions in Google Ads? 

Thankfully, this isn’t difficult for Google Ads because it counts the conversion each time someone fills out a form on your contact us page.

Our top tip: place your contact us form on that landing page itself. 

Create Separate Landing Pages Per Service Or Product

If you have six different services, you need six different landing pages. Each page will have its own form and thank you page. Then you can see which one converts at a fair price or involves more cost. You also know what the conversion rate is for each one of these pages. If you simply send the user to one page, you only get one CPA and one conversion rate. 

And you don’t know which service is eating it up. You’ll see the budget and the conversions, but segment them out. Go that extra mile. Go ahead and create those five or six additional thank you pages but avoid sending them to the contact us page – never do that. You’ll spoil all your conversion rates – they go somewhere else and start again. 

The mindset changes. That’s okay. You’re asking for the contact us page. Whereas if you get particular top questions about a particular service, you have different questions on each of the forms, on each of those pages. And that’s how you’d do that.

5 Tips for Writing Great Landing Page Copy

Create headlines and body content that clearly communicate the value of your product or service. What will your visitors gain from exchanging their contact details or money? Why should they visit your site? Here’s how to write effective Google Ads landing page content:

Create Concise, Clear Copy

Push the advantages of your offer on your landing page. Tell your guests why they need your services or products. Why should they buy what you provide? How can your products/services address their pain points and solve their issues?

Write An Attention-Grabbing Headline

The most vital part of your text is your landing page header. Often, it’s the only section your visitors will notice. So, make it worth it.

Break Up Your Copy

Include visual elements such as bold text and bullet points. Doing so will enable your readers to fully comprehend certain sections of your content and make it easier to digest. Don’t forget, less is more. Your ultimate aim is to convert your readers into buyers, so avoid ranting too much! 

Use Emotion-Infused Language

People respond well to landing pages and advertising copy that plays with their emotions. Use emotive phrases and words to capture their attention in your landing page content. 

Include Eye-Catching Pictures 

Are you selling products? Choose high-quality imagery of your products on your landing page. Even if you provide a service, be sure to use top-notch landing page pictures to demonstrate how valuable your products or services are.

Written by Uzair Kharawala

Founder of SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.