Are you struggling to manage multiple Google Ads accounts for your different clients?
Do you know how to set up and track KPIs in Google Ads for reporting your clients?
Get Found, Get Chosen, Get Your Time Back
A free one-day marketing seminar in Milton Keynes · 10 November 2026
Then, you are not alone!
Get your free Marketing Action PlanNot sure where to start? Answer a few questions and get your plan in about a minute. No email needed.
Get my plan →If you are running multiple Google Ads campaigns for your multiple clients, you will need to report the performances of those campaigns to your clients. Here, many people make the mistake of managing different Google Ads accounts separately, which in turn creates challenges in reporting and managing such accounts for the clients.
So, how to access multiple Google Ads accounts with a single log-in?
The simplest way to manage multiple Google Ads accounts for your clients is through creating an MCC account. In today’s blog, we will teach you about the basics of an MCC account and how to use it for the best results.
So, let’s get started!
LIVELive every Tuesday at 2pm UK. Bring your marketing questions.
Get your Google, local SEO and AI questions answered live.
What is an MCC Account?
MCC is an abbreviation for “My Client Center,” a Google Ads account option for agencies or marketers who manage several client accounts.
The Google MCC account enables marketers to access many Google Ads accounts with a single sign-in. So, an MCC allows you to easily review performance metrics for many Google Ads accounts in one consolidated location.
When you sign in to Google’s “My Client Center” account, you will see two major tabs: “Budget” and “Performance”— each of which helps in monitoring performance and budget information for all accounts associated with that MCC.
How to Manage Your MCC Account
While working with marketers or agencies, many clients are worried about who will “own” the Google Ads account. Will the account be owned by the agency or the client? Will the client even be able to access the account?
In most cases, if your clients already have a Google Ads account, you can simply link their account to your MCC account. On the other hand, if your clients do not already have a Google Ads account, you should assist them in creating one and then linking the Client account to your MCC.
By connecting the client’s Google Ads account to your MCC, your client will have complete access to the account and the related data. Furthermore, the client will be able to give or restrict your access to the account anytime they want.
As a result, connecting to an MCC offers the clients an additional level of protection because they will never have to provide their password to you.
Final Words
So, if you are looking for an efficient way to manage your Google Ads accounts, we recommend creating an MCC account. With an MCC, you can easily access all of your Google Ads accounts to monitor their performance, budget, and other account-specific information through a single interface. You can benefit from easier reporting and tracking KPIs for multiple client accounts.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
Get our best Google Ads tips by email
New articles and videos, straight to your inbox. Unsubscribe any time.