How To Get Better Results From Your Google Ads Campaigns (5 Proven Tips For Better ROI & ROAS)

How can I get better results from my Google Ads campaigns? And this is, I believe, one of the most asked questions. Um, how can I improve my results, ROI, return on ad spend. So, it's it's too broad, but I'll try to uh summarize it in a few tips. So the first tip I can give you to improve your results is to track your real conversions and not clicks, page views or anything like that.

Got to set up your uh proper conversion tracking either for leads or for sales and not just visits or what we call the micro conversions. I don't want to go into the technicalities of it. I'm going to keep it very simple so everybody follows me and understands it. Without proper conversion tracking, Google or Facebook or any other platform where you are running ads on, they cannot optimize and the AI will waste your money.

It will blow away your budget and you won't get any results out of it. So the first thing is do not start any campaigns without proper conversion tracking. Um the second thing and I'm going to keep this question towards Google Ads mostly because Facebook runs differently to Google Ads and so on. Use search terms to refine your keywords.

Now in Google Ads you get a report called the search term report where you can see when somebody typed in Google and your ad popped up what did they use in that Google search bar which is a gold mine because if it is a relevant query you should add it to your campaigns and if it is an irrelevant uh query you should add it as a negative keyword.

So, you've got to regularly check your search term reports and add negatives. That is the biggest tip I can give you because it's not a one and done thing. It's got to be done regularly. It's like going to the gym. Can't go once to the gym and expect results for the rest of your life. You've got to keep going uh and doing the exercises and just doing this and spending a few minutes as long I'm presuming that it's a small account uh you'll cut your wasted spend and improve relevance very quickly.

The third tip I'll give is improve ad relevance and landing page match. Don't just blame it on Google. Majority of the issues or the problems I see is outside of the ad platform whether it's Google, Microsoft or wherever you're running ads is because people don't take ownership about their offer, their landing page experience, their website. All they want are conversions, calls, leads or sales.

So your ad and the landing page should literally mirror each other, right? The relevance has got to be 100%. Same promise, same offer. When they saw your ad, they saw something on it, they clicked on the ad because they liked it and they went to the website and if it is a completely a different message, they're going to bounce off.

And having high relevance between the ad and the landing page improves your quality score. And quality score rewards you with high ad rank. Which means in uh simple terms, you're going to get lower uh cost per click. Higher ad rank meaning that in the top four at the top, you'll most likely to uh come up on the top paying the least amount of money.

So if that's not an incentive then nothing will be. Uh the fourth thing I would uh add is use ad extensions. These are completely free of charge to use. Um and I see a lot of advertisers being lazy or they don't know how to use it properly. So there are site links, callouts, price extensions, location extension, uh structured snippets.

It increases your visibility and clickthrough rate because your ad become goes from this small to that big and it literally takes up a lot more real estate on the Google page. Why wouldn't you do it? So that's another thing you want to add. The fourth one, uh fifth one I should say is don't set and forget. You've got to optimize it very regularly, right?

I see so many accounts where the account hasn't been touched for days on end, weeks on end, sometimes months on end is because it has just been set and forgotten and then the advertiser or the business owner moans about the results and not getting any return on ad spend. So this causes uh poor performance. uh you got to adjust your bids and test new ad copies once you got enough data.

You know, it keeps that momentum in Google Ads uh consistent and going as long as you keep on optimizing it. Having said that, don't be the one who goes into your ad account every 5 minutes and starts making changes because something is not running properly or don't go to Google and keep searching for your own ads. That's the worst thing you can do.

So, that was a little bonus tip. Don't search for your for your own keywords and ads.