The restaurant industry is recovering after a setback due to the pandemic. Restaurants are now looking to leverage Google Ads and other digital marketing tools to bring in new customers. It is why they have to come up with out-of-the-box ideas to lure the customers towards your restaurant.
Unique Promotion Ideas
As a restaurant owner, you can use your creativity to come up with different ideas that bring in customers. You can:
- Have happy hour offers.
- Get a bottle of wine when booking the table.
- Buy one get one free offer.
- Complimentary starters or desserts with customers’ meals.
And this is just the tip of the iceberg. There is nothing that can stop you from coming up with robust ideas for promoting your restaurant and getting customers.
Leveraging Google Ads
Since mobile phones are an integral part of our lives and with the growing importance of digital marketing, you can leverage Google Ads to increase awareness and promote your brand. You can come up with new offers and then run them on Google Display Network and YouTube.
In addition to this, you should also use Gmail along with the new Performance Max ads. They are an optimal choice since it allows you to set up one campaign through which you can send ads on all of the above platforms and channels without going through a lot of hassle.
Though you will have to put in the effort for creating videos and images— it does not require you to create these things repeatedly. Instead, you can create the videos and images one time and upload them.
Once you have everything in position, you can run your ads within a 5-mile radius. You must tend to run the campaigns within a small radius, especially if you are a local restaurant.
Do you have a special dish or a specialist restaurant that offers people a unique experience?
Do people come to your restaurant from outlying areas?
If the answer is yes, then you can choose to increase your radius to 50 miles for your ad campaigns. However, if that is not the case, it would be better to run the ads locally within a 5-mile radius to build a solid customer base.
As a restaurant owner, using the right promotions along with the most suitable marketing strategy can help you attract new customers. It will help you increase your revenue and enhance your brand image.
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