5 Best Google Ads Tips To Improve Your Google Ads Performance

What Are The Best Google Ads Tips? Well, this is a very broad question. there are too many and I can be here all day long and the tips won't finish so here are a handful that I believe is quite important. So the first one is the use of negative keywords you must use negative keywords with your Google ad search campaigns is going to save you a lot of money increase your conversions conversion rates lower your cost per conversion.

Always tell everyone to keep it simple. Don't make your campaign structure too complicated. Keep it super simple and organised so that you can see what's happening in which campaign. And what I mean by this is I'll give you a very good example. So for example for device targeting. I have one campaign for computers, one for desktops and another one for tablets.

I separate them out. Okay, there's a bit more work to it but then I can straight away see all the metrics like the CTR, impressions, cost, clicks, cost, conversions, conversion rate, cost per conversion straight away without having to go into each campaign. And trying to find out you know the data. It takes a lot longer whereas I can see it straight away in my dashboard.

And if things are not working on one of these devices then I can take action to do something about it. Make your landing page relevant to your ad and keyword. So, if somebody is searching for red apples, your ad should talk about or advertise red apples. And then when someone clicks on that, they go to that page which is about red apples and not green apples.

Because if you do send them to a product category page where you got red, green, golden apples. People get confused. Just send them straight to that page what they are looking for. And this is why we make our landing pages super relevant to your ads and keywords. The use of ad extensions will definitely improve your ad rank which will make your ads bigger.

Which in turn is going to increase your click-through rate, lower your click cost per click. And increase your traffic to your website. And this is one of Google's best practices which you should always do to set up as many ad extensions as possible. The last one well for this video is the use of phrases and exact match keywords.

Try to avoid broad matches. Broad matches will give you a lot of traffic but quite often you will find that they are not the best traffic or the most relevant traffic. So if you have a limited budget and you want to use your budget wisely, then I would recommend that you use phrases and exact match keywords.