Google Ads is a great way to streamline the process of setting up ads and ad groups for your business. However, it can be hard to find the answers you’re looking for, especially if your services are varied and/or you’ve never used Google Ads before. Search ads and display ads have a lot of things in common, but there are also important differences. What kind of ads will be the most effective for your business?
Google Ads are an excellent way to reach potential customers. But which Google Ads campaigns should you be using? Here are 7 types of Google Ads to help you find a campaign that’s best for your business.
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Comparing and contrasting different ads can be a really powerful way to find the best way to advertise your product or service. With that in mind, you should take care to make sure you’re targeting the right audience for each ad group and have a few options for different approaches.
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Get my plan →These Different Types Of Google Ads Are:
- Responsive Search Ads
- Dynamic Search Ads
- Call Ads
- Display Ads
- Video Ads
- App Ads
- Shopping Ads
Here’s a quick lowdown on the main types of ads on Google Ads and their differences:
Google Ads Responsive Search Ads
Responsive search ads is the default search ads which include 15 headlines & 4 description lines. Google Ads will test up to 3 headlines & 2 descriptions at a time. These ads can be seen on any device and can be customised for each device.
Google Ads Dynamic Search Ads
Dynamic search ads work by automatically inserting text into your ad copy based on the words that appear on the page. This is done through an algorithm created by Google Ads which looks at what people are searching for, what they are reading about, as well as their browsing history. Google’s algorithm will take these factors into account when deciding which keywords will trigger an ad from your dynamic search campaigns.
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Google Ads Call Ads
Google Call Ads is a service from Google that allows businesses to show ads to customers who call their business. Call-only ads are a great way for businesses to reach potential customers who are looking for them. This service is especially helpful for small and medium-sized businesses with limited marketing budgets, as it enables them to advertise through calls instead of text or email messages.
Google Ads Display Ads
Display ads are a type of online advertisement that is shown on a webpage. It is typically larger and more in-your-face than other types of online advertising. Display ads are one of the most popular forms of online advertising. They are often used as a way to promote products or services on websites, blogs, and social media platforms. They can be used to show off new products, introduce new features, or just offer coupons for discounts.
Google Ads Video Ads
It can be used to promote your business or service in an engaging and immersive way, while also providing you with a way to measure how well your video ads are performing. The technology behind these ads is Google’s machine learning algorithm, which analyses the content of your video and selects appropriate audiences for it based on their interests and browsing history.
Google Ads App Campaign
The app campaign will allow you to create ads for your mobile apps that appear in Google search results, YouTube videos, and on partner sites across the web. The ads will appear in both desktop and mobile search results for relevant queries such as “best cooking games” or “games like temple run.” Companies can also use these ads to promote their apps on YouTube channels, which have a billion monthly viewers.
Google Ads Shopping Ads
Google shopping ads are a type of search ads that show up when people are looking for products that can be purchased online. These ads will automatically appear on Google search, Google images, and other Google-owned sites including YouTube and Gmail. The ad will link to the advertiser’s website where they can purchase the product or service. The purpose of these ads is to increase brand awareness and drive more traffic to the advertiser’s website. They also allow advertisers to target specific types of customers such as those who live in certain geographical areas or have certain interests.
Choosing The Best Type Of Google Ads For Your Business
The ad formats you choose in Google Ads depend on what your business needs to achieve and the target audience. Have they subscribed to YouTube, for instance? Do they primarily look for information about services by doing a search on Google? Knowing and understanding your target audience is important for successful advertising. Understanding niche markets or industries can help determine whether additional techniques like SEO would be beneficial to complement your Google ads.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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