Google Introduces BERT
November 7, 2019
2 months ago

Google Introduces BERT

Category: Google Google Ads
Written by: Sarah Ryan

by | Nov 7, 2019 | Google, Google Ads

Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries, which is the biggest change since the introduction of RankBrain.  What is...
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Google Ads Responsive Search Ads
November 7, 2019
2 months ago

Google Ads Responsive Search Ads

Category: Google Google Ads
Written by: Sarah Ryan

by | Nov 7, 2019 | Google, Google Ads

Google has announced that they are launching their new responsive search ads after a year of testing in beta.  Responsive search ads will test different groups of ads to establish which combinations work best. This feedback will monitor the performance of your ad’s...
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11 Google Ads Audiences
November 5, 2019
2 months ago

11 Google Ads Audiences

Category: Google Google Ads
Written by: Sarah Ryan

by | Nov 5, 2019 | Google, Google Ads

Here are some 11 top tips on how to use Google Ads Audiences. Audiences were introduced to Search Ads over seven years ago and have been improved a lot since then.  Here are the 11 different audiences you can use in Google Ads: 1. Audience Insights When you start to...
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Google Ads Lead Form Extension
November 1, 2019
3 months ago

Google Ads Lead Form Extension

Category: Google Google Ads
Written by: Sarah Ryan

by | Nov 1, 2019 | Google, Google Ads

Google has announced this week that they are starting to beta-test a new extension within Google Ads called Lead Form Extension that allows advertisers to capture any leads from their search ad campaigns.  Lead forms work only as extensions to a Search campaign, so...
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What I Learnt At Facebook
October 21, 2019
3 months ago

What I Learnt At Facebook

Category: Events
Written by: Uzair Kharawala

by | Oct 21, 2019 | Events

Last week I was at Facebook, London for a training day on how to use Facebook & Instagram for marketing your business. It was a busy day with over 200 businesses & professionals attending the event. The takeaway from the event was video. Pretty much every...
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Dubai Marketing Seminar
October 15, 2019
3 months ago

Dubai Marketing Seminar

Category: Events Google Ads
Written by: Uzair Kharawala

by | Oct 15, 2019 | Events, Google Ads

How To Set Up A Multi-Channel Marketing Blitz We’re super excited to announce our 1st ever seminar in Dubai. During this presentation, you are going to learn how to set up a marketing blitz launch to promote your business, product or services. A blitz launch is...
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Measuring Brand Awareness
August 27, 2019
5 months ago

Measuring Brand Awareness

Category: Corporate
Written by: Uzair Kharawala

by | Aug 27, 2019 | Corporate

Measuring Brand Awareness Measuring Brand Awareness Video Transcript When you set up a branding campaign your key objective is to both raise brand awareness and availability when you advertise either your product or service. You can attract brand awareness and how to...
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